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Why India is done dressing the World in silence.
Inside the cultural shift that is putting Indians back at the centre of their own fashion story.
Mar 21
•
Rini Bankhwal
1
2
1
The Algorithm #5: You Can Own the Soil, Not the Stack.
Six signals from India, Africa, and Latin America on who is building the data centres, who is paying for them, and who gets to write the rules.
Jul 24
•
Rini Bankhwal
The Algorithm #4: Sovereignty is real.
Signals from Africa, India, and Latin America on who builds AI and how it impacts the communities building around it.
Jun 16
•
Rini Bankhwal
2
Most Popular
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SHEIN Arrives in France: A Brand Strategy Blunder or A Paradox Between Cultural Ideals and Economic Reality?
Nov 9, 2025
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Rini Bankhwal
3
1
What International Brands need to know about Indian Consumers: To sell in India is to deeply understand it's Colonised Legacy
May 25, 2025
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Rini Bankhwal
2
1
Plank to Pike: The Surge of the 'Reformer Pilates Girlies' Explained, Part 1
Apr 17, 2025
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Rini Bankhwal
1
2
The Tech Dispatch #1: How AI Will (Truly) Impact Fashion, Artisanship & Sustainability
Sep 26, 2025
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Rini Bankhwal
2
1
Curatorium #4: Ganesha logos, Witchcraft and viral LinkedIn posts
Sep 6, 2025
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Rini Bankhwal
2
Apple TV's 'Severance' is a Masterclass in World-Building
Mar 16, 2025
•
Rini Bankhwal
1
Recent posts
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Who Owns the Machine? : The Algorithm #3
Seven signals from Africa, India, and Latin America on who builds AI and how it impacts the communities building around it.
Apr 22
•
Rini Bankhwal
1
1
1
The Algorithm #2: From the Gulf to India, the fight for who owns the AI future.
AI across the Global South, tracked weekly
Mar 29
•
Rini Bankhwal
1
The Algorithm#1
AI across the Global South, tracked weekly
Mar 22
•
Rini Bankhwal
2
The Book Is Back
The unlikely cultural comeback and curation as a connection.
Feb 9
•
Rini Bankhwal
1
2
3
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Videos and Downloadables
1:40
Lessons from some Freshly-Minted Brand Storytelling
“Brand marketing may need to be maintained with consistent storytelling throughout consumers’ day-to-day lives, from large-scale events to touchpoints…
May 5, 2024
•
Rini Bankhwal
Fashion M&A: The Fall of the Luxury e-Commerce Retailer
Despite the recent slowdown in luxury retail, which is predictable given its phenomenal growth in the last two years, the luxury sector is forecasted to…
Dec 13, 2023
•
Rini Bankhwal
1:00
Subject Matter documents where culture meets commerce in the Global South—exploring how heritage crafts, emerging movements, and rising generations are reshaping global business.
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