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Four Cultural Trends that Dictate the Future of Marketing
The age of post-AI correction and the Rise of the Full Stack Marketer
Dec 21
•
Rini Bankhwal
1
SHEIN Arrives in France: A Brand Strategy Blunder or A Paradox Between Cultural Ideals and Economic Reality?
SHEIN’s entry into France showcases paradox between consumer sentiments and consumer behaviour
Nov 9
•
Rini Bankhwal
2
1
Curatorium #6: Weekly Dispatch | Edition November 1 – 6, 2025
An editor's curation to fast signals from fashion, culture, and tech.
Nov 8
•
Rini Bankhwal
1
Most Popular
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SHEIN Arrives in France: A Brand Strategy Blunder or A Paradox Between Cultural Ideals and Economic Reality?
Nov 9
•
Rini Bankhwal
2
1
Plank to Pike: The Surge of the 'Reformer Pilates Girlies' Explained, Part 1
Apr 17
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Rini Bankhwal
1
2
What International Brands need to know about Indian Consumers: To sell in India is to deeply understand it's Colonised Legacy
May 25
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Rini Bankhwal
1
1
Apple TV's 'Severance' is a Masterclass in World-Building
Mar 16
•
Rini Bankhwal
1
The Tech Dispatch #1: How AI Will (Truly) Impact Fashion, Artisanship & Sustainability
Sep 26
•
Rini Bankhwal
1
1
Ep5. From Tunisia to the World: Alia & Lamia on Craft, Diaspora & Fouta Harissa
Jul 9
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Rini Bankhwal
1
1
Recent posts
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Curatorium #5: This Week’s Insights to Watch | Edition October 20 – 26, 2025
We're back with trends shaping fashion-tech and culture and strategic insights on why it matters.
Oct 26
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Rini Bankhwal
1
Fast-fashion Players Are Leveraging "Sustainability" Credentials To Launch Premium Collections
A closer look at price inflation, marketing spin, and the fading promise of accessible quality over the last few years
Oct 18
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Rini Bankhwal
1
1
Subject Matter's Writing Manifesto
The Botoxication of Language & Why I want to Talk About This
Oct 15
•
Rini Bankhwal
1
1
The Tech Dispatch #1: How AI Will (Truly) Impact Fashion, Artisanship & Sustainability
In this new series we look at AI promises, AI deployment and AI impact across fashion and artisanal value chain + everything we are reading on this…
Sep 26
•
Rini Bankhwal
1
1
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Videos and Downloadables
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1:40
Lessons from some Freshly-Minted Brand Storytelling
“Brand marketing may need to be maintained with consistent storytelling throughout consumers’ day-to-day lives, from large-scale events to touchpoints…
May 5, 2024
•
Rini Bankhwal
Fashion M&A: The Fall of the Luxury e-Commerce Retailer
Despite the recent slowdown in luxury retail, which is predictable given its phenomenal growth in the last two years, the luxury sector is forecasted to…
Dec 13, 2023
•
Rini Bankhwal
1:00
Subject Matter documents where culture meets commerce in the Global South—exploring how heritage crafts, emerging movements, and rising generations are reshaping global business.
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