Subject Matter is a bi-monthly newsletter about how marketing shapes our world and how AI is changing the way we create and connect.

We mix numbers, stories, and simple tools you can use right away.

What we do

  • Show how marketing it drives culture

  • Explore how AI and marketing work together

  • Share data-backed trends in fun, clear ways

  • Give frameworks you can actually use, not just theories

  • Celebrate brands and the stories they tell

  • Creative marketing strategies for the Global South

Who we write for

  • Marketers looking for fresh, creative strategies

  • Entrepreneurs building products that matter

  • Strategists exploring the future of marketing and AI

  • Designers curious about culture and storytelling

User's avatar

Subscribe to Subject Matter

Business of Fashion & Craft in the Global South + Culture-defining Marketing Strategies

People

Brand strategist and marketer. Based in Paris, from New Delhi. Writing about creative industries and tech in the global south, exploring the idea of fursat/ फ़ुर्सत/ فرصت