Subject Matter is a bi-monthly newsletter at the intersection of quantitative insights and cultural storytelling.

We cover two broad scopes: marketing strategies in consumer brands and culture-technology developments in the Global South.

What is our approach to writing?

We love:

  • The good ol’ cocktail of Marketing strategy + Storytelling

  • DATA! And data-backed observations on emerging trends in our focus areas

  • Actionable Frameworks > Theories

  • Global South and underrepresented markets

  • Brands <3

Who are we writing for?

Well, anyone who’d like to read, but especially for:

  • Marketers seeking fresh strategic approaches from diverse markets

  • Entrepreneurs developing culturally-relevant products

  • Strategists interested in emerging Global South opportunities

  • Designers working across cultural boundaries

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Business of Fashion & Craft in the Global South + Culture-defining Marketing Strategies

People

Brand strategist and marketer. Based in Paris, from New Delhi. Writing about creative industries and tech in the global south, exploring the idea of fursat/ फ़ुर्सत/ فرصت