Subject Matter is a bi-monthly newsletter about how marketing shapes our world and how AI is changing the way we create and connect.
We mix numbers, stories, and simple tools you can use right away.
What we do
Show how marketing it drives culture
Explore how AI and marketing work together
Share data-backed trends in fun, clear ways
Give frameworks you can actually use, not just theories
Celebrate brands and the stories they tell
Creative marketing strategies for the Global South
Who we write for
Marketers looking for fresh, creative strategies
Entrepreneurs building products that matter
Strategists exploring the future of marketing and AI
Designers curious about culture and storytelling

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People
Brand strategist and marketer. Based in Paris, from New Delhi. Writing about creative industries and tech in the global south, exploring the idea of fursat/ फ़ुर्सत/ فرصت