At Subject Matter we love brands, storytelling and technology. The way we showcase this curiousity and love for all things marketing is through our bi-monthly newsletter, believe it or not.

This newsletter will primarily cover exciting marketing campaigns shaping the consumer world and how AI is changing the way we create and connect.

Some topics, we promise we will always cover:

  • Marketing that drives culture and the zeitgeist

  • Celebrate brands and the stories from makers and alllll the creative juice

  • Creative marketing strategies for the Global South and heritage craft based brands

Who we write for: anyone curious enough to take us on, really. Specifically, share this with your friends who are:

  • Marketers looking for fresh, creative strategies

  • Entrepreneurs building in the fashion & consumer space

  • Business people at the cross-section of marketing and AI

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Business of Fashion & Craft in the Global South + Culture-defining Marketing Strategies

People

Brand strategist and marketer. Based in Paris, from New Delhi. Writing about creative industries and tech in the global south, exploring the idea of fursat/ फ़ुर्सत/ فرصت