Subject Matter is a bi-monthly newsletter at the intersection of quantitative insights and cultural storytelling.

We cover two broad scopes: marketing strategies in consumer brands and culture-technology developments in the Global South.

What is our approach to writing?

We love:

• The good ol’ cocktail of Marketing strategy + Storytelling

• DATA! And data-backed observations on emerging trends in our focus areas

• Actionable Frameworks > Theories

• Global South and underrepresented markets

• Brands <3

Who are we writing for?

Well, anyone who’d like to read, but especially for:

• Marketers seeking fresh strategic approaches from diverse markets

• Entrepreneurs developing culturally-relevant products

• Strategists interested in emerging Global South opportunities

• Designers working across cultural boundaries